Road To Clean Competition

The Road to Clean Competition

FIA will run programs and initiatives revolving around the very important sporting value of anti-doping, in a bid to sensitize young footballers and athletes across other sporting disciplines around the dangers of engaging in illegal performance enhancing practices. 

Objectives - The Road To Clean Competition Initiative

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1. Raise awareness

Raise awareness about fair play and anti-doping in sports.
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3. Amplify The Message

Launch a marketing campaign to amplify the message.
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2. Educate Stakeholders

Educate athletes, coaches, and the public on the
consequences of doping.
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4. Promote ethical behavior

Promote ethical behavior and clean competition.

Fair Play Forum & Roadshow: Hard Work, Integrity And Clean Competition

The Fair Play Forum

FIA will gather renowned resource people and other sporting stakeholders to have a lecture, panel discussion and interactive session on the threat of doping within football and sports at large. This will be a critical thought leadership event to inform stakeholders in a bid to prevent the intrusion of doping within our game.

Structure

1. Introduction:
2. Keynote Address:
3. Panel Discussion: "The Road to Clean Competition" 

Fair Play On The Move

FIA will organize workshops at the grassroots and community level to educate young footballers on the essence of fair competition and hard work in the sport through anti-doping.

Learning & Activity Plan
  • Anti-Doping Regulations: Explanation of anti-doping rules and regulations.
  • Q&A session with experts.
  • Training and Nutrition: Highlight the role of proper training and nutrition in achieving athletic success.
  • Guidance on legal supplements.

Marketing & Media Campaign: “I Choose Fair Play”

An intensive media campaign – across radio, television, print, online and social media – will run all-year round to raise awareness on anti-doping and the importance of sanitizing the sport from all sorts of cheating practices. Educational facts and historical information on doping, the dangers and effects of doping as well as measures to curb it, and a call to action from stakeholders will all run in the form of videos, artworks and articles. 

1. Digital Media Blitz:

  • Teasers, campaign highlights, and behind-the-scenes footage on platforms like Instagram, Twitter, and
  • Facebook: Launch campaign-specific hashtags for engagement.
  • Partner with sports influencers and all other influencers and media houses

2. Traditional Marketing:

  • Press releases to media houses
  • Outdoors, TV, and radio stations.
  • Interviews with Forum & roadshow organizers and key speakers.
  • Posters, banners, and flyers promoting fair play distributed in key locations.

3. Email Campaign:

  • Send targeted emails to athletes, coaches, and sports enthusiasts.
  • Include information about the forum, workshops, and the marketing campaign.